Major news in the Entertainment world! Globally recognized South Korean Entertainment company, ABYSS, who impressively houses K-Pop superstars such as, Sandara Park, Sunmi, and Melomance, have officially launched their expansion into the Philippines. The move supports ABYSS’ vision to create an Entertainment label that transcends borders and nurtures exceptional, next-generation talent worldwide. What better way than to start in the Philippines, where the Entertainment market is booming and their home-grown artists are finally being recognized on a global level. To propel this momentum, ABYSS aims to provide a comprehensive suite of services in the Philippines that will cater to music label services, concert production and promotion, and full management services, providing the Philippine talent the same support and foundation that was given to the unprecedented global successes of their K-Pop counterparts, directly powered by the expert teams based at ABYSS’ Seoul headquarters.
Leading this exciting expansion into the Philippines is former ABS-CBN Executive, Aldrin Cerrado, who brings a wealth of knowledge, experience, and understanding of the local industry and steps to take on international growth. Cerrado states, “Filipino artists have always carried a spirit and passion that deserve to be seen and heard around the world. At ABYSS, we believe in their limitless potential, and we are here to build a platform where their creativity can truly thrive. It’s an honor to be part of this journey—to help bring the voices of Filipino talent globally.”
“Our mission is to create the next wave of global music icons. The Philippines holds a uniquely rich musical heritage and a wealth of world-class talent. We are committed to becoming the partner that not only supports artists domestically but propels them onto the world stage with the full force of our in-house capabilities and global networks.” shares ABYSS. The Entertainment company is set to roll out an integrated media campaign and strategic initiatives to spotlight ABYSS’ plans for cultural collaboration, creative leadership, and elevating Filipino artistry on the global stage.
Stay tuned to Arambulo Live for more updates on ABYSS, their artists, and their expansion into the Philippines!