The heart of Seoul was lit up on the last weekend of 2023 to celebrate SEOULCon, which brought in over 100k attendees for it’s two-day cultural exhibition! Seoul Business Agency (SBA) provided unmatched technology and entertainment to ring in the New Year with tons of activities and programs such as content from Netflix’s biggest shows, “Single’s Inferno” and “Physical 100,” and immersive experiences and global brand presentations with visitors from over 50 countries and more than 3,000 influencers! Topping off the event was the attendance by League of Legends’ World Champions T1 team to a sold-out event at the DDP Oullim Square, and jaw-dropping performances from K-Pop stars Jay Park, APINK, ASH ISLAND, CHUNG HA, DJ Soda and LEE GIKWANG of HIGHLIGHT. A Hallyu Star and Global Influencer Awards also took place presenting beloved actors such as Lee Jun-Ho and YoonA with acting awards for their performances in their globally popular series, “King of the Land.“

CEO of SBA, Kim Hyun Woo, welcomed the attendees with an inspirational introduction stating, “We want to make Seoul a center of world media and content by gathering influencers who influence them in Seoul and holding people-centered events. Humanity’s industrial trend has changed from agriculture to industry, and from knowledge and information to information and communication technology. Cultural content, and media and content that deliver this in an easy and fun way, will lead the global industrial trend.”

Check out some awesome photos from the event down below!