Rookie boy group KEYVITUP is making a powerful first impression with the release of their electrifying “BEST ONE” official music video, the lead single from their upcoming self-titled debut EP KEYVITUP, set to drop on April 8. Backed by Sony Music Korea, the five-member group: TAEHWAN, HYUNMIN, SENA, JAEIN, and RUKIA, dives headfirst into a hip-hop driven sound with “BEST ONE,” blending confident lyricism with sharp delivery and high-impact production.

The accompanying music video amplifies the track’s intensity, showcasing intricate choreography, stylized set designs, and a strong sense of individuality that defines each member while reinforcing the group’s unity. The project is guided by the creative direction of Kim Jae Joong, a founding member of TVXQ and the force behind iNKODE Entertainment. Under his vision, KEYVITUP emerges with a clear artistic identity rooted in performance and global appeal.

Already gaining traction online, the group is quickly building buzz as a standout among next-generation acts. With their motto centered on music as both a “key” and a “signal” to the world, KEYVITUP aims to connect with a new generation of listeners through authenticity and energy.

Beyond their debut rollout, the group is also set to take the stage at major global events, including KCON LA 2026 and KCON Japan 2026, signaling their rapid rise onto the international scene.

With “BEST ONE,” KEYVITUP doesn’t just introduce themselves; they announce their arrival as a bold new force in K-pop, ready to unlock doors and command attention worldwide.