Big Hit Entertainment Is Officially Changing Their Name To HYBE Corporation

If you’ve been following the careers of artists’ like BTS, Tomorrow X Together and Lee Hyun, you’re probably very much aware of their company, Big Hit Entertainment. The company has officially announced the decision of their name change from Big Hit Entertainment to HYBE Corporation. Founder and producer Bang Si Hyuk has previously mentioned that the company label of “Entertainment” in no longer inclusive of all of the services the agency will be offering. “We will become the world’s leading entertainment and lifestyle platform company. By removing ‘entertainment,’ we will have a new, comprehensive image as a general contents group – which is our mission.” We will become the world’s leading entertainment and lifestyle platform company. By removing ‘entertainment,’ we will have a new, comprehensive image as a general contents group — which is our mission. But what about the legendary intro to all Big Hit Entertainment music videos? We’ll just have to wait and see!

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