EXO’s Kai is no stranger to modeling for major brands, but this time around, he’s been chosen by cosmetic mogul brand Bobbi Brown as their first Asian Male Muse! Rumors were swirling late last year on this potential collaboration but it has finally been confirmed. Exclusive content was shared on the Korean Entertainment and Lifestyle Magazine “1st Look” of Kai’s work with Bobbi Brown. According to Kim Won Sun, the director of the brand manager at Bobbi Brown Korea: “Kai’s outstanding talent and true understanding of brand beauty philosophy will greatly contribute to MZ generations recognizing Bobbi Brown as a new and attractive brand.” Congratulations, Kai!