Major news for ITZY! It has just been announced that Yeji, Lia, Ryujin, Chaeryeong and Yuna are Maybelline New York’s newest spokesmodels, marking them as the first-ever musical group to be signed to the brand. ITZY is arguably one of the most popular girl groups right now and have smashed records with their hit songs “Dalla Dalla” “ICY” “Not Shy” and “WANNABE.” Not only are they super talented and beautiful, they also encourage and inspire their fans MIDZY, to be unapologetically themselves. Maybelline New York’s Global Brand President, Trisha Ayyagari, shared “ITZY champions self-love, individuality, and self-expression to their fans and global community. Their energy is powerful and I am so excited to bring these voices to Maybelline!” ITZY will first appear in Maybelline’s Hypersharp Liner, Ultimatte Lipstick, and SuperStay Foundations campaigns in Asia this spring.