BTS is partnering up with one of Philippines’ largest telecom firms, Smart Communications. The world-renowned mega group will advocate for the Filipino youth amid the current pandemic situation with the “Live with Purpose” campaign. The goal is to inspire the Filipino youth to live their lives with passion and purpose and will appear in a world class ad campaign set to release in the first quarter of 2021. With BTS being sought after endorsers for tons of brands, it was revealed that signing the group up was a long and difficult process that spanned over five months and that timing was essential because of how busy BTS’ schedules are especially with the release of new music this year. Jane J. Basas, SVP and Consumer Wireless Business Head at Smart stated “Just like BTS who are able to inspire millions of young people all over the world through their music, Smart Prepaid aims to bring about amazing experiences to the Filipino youth through technology to make life easy, fast, and simple. This way, the young generation are empowered to immerse in their interests and succeed with their pursuits.”