Song Joong Ki is one of the industry’s sought-after actor with successful projects such as Descendants of the Sun, Arthdal Chronicals and most recently, Vincenzo. His role as Vincenzo Cassano has captivated viewers and has made him a trending topic on social media week after week as new episodes air. As a result, CJ Onstyle announced that Song Joong Ki will be representing the company as their newest model. CJ Onstyle is run by the commerce department of CJ ENM, which is one of the largest distributors and production companies in South Korea. The company shared in a statement, “Song Joong Ki, who is highly preferred by all generations with his refined and soft image, is the model that best suits CJ OnStyle. It provides discerning products and attentive and friendly services.” Congratulations, Joong Ki!