BM of the co-ed group, KARD, has been on a roll with his solo activities these days! On January 28th, the rapper dropped the official music video for his newest track, “LIE (LOST IN EUPHORIA),” and is a single produced through a partnership with 8PEX Company and altm Group. The music video for the track, in which BM participated in the writing and composing, starts off with various clips of him alone in a room until we see him transported into a dreamy galaxy world. The track talks about wanting to stay lost in that “euphoria” after finding his true love, and despite difficult challenges, he can always find an escape to happiness with this person. “LIE (LOST IN EUPHORIA)” marks BM’s return after six months since the release of his single, “Broken Me,” back in July 2021. BM recently graced Paris for the 2022 Paris Fashion Week Fall/Winter Menswear, where he dropped the surprise that he has become the new global ambassador for fashion brand, Hugo Boss! He has already been featured in ads and photos promoting new pieces for the line. We love that BM is taking not only the music world by storm, but now, the fashion world! Congratulations to BM on all of the exciting projects!