Singer/Songwriter, Conan Gray, is entering a whole new era through the release of his latest track, “Never Ending Song.” The single immediately transports listeners to a world of nostalgia as the instrumentals provide an 80’s feel mixed in with a modern style, courtesy of the production by Max Martin. “It’s about a tale as old as time and something we’ve all gone through, which is a painful tumultuous relationship that just never seems to die no matter how many times you kill it. The story just drags on and on. Maybe that’s by design, or maybe you secretly don’t want it to ever end. I’ve always enjoyed disguising my sadness inside of upbeat music. It’s how I’ve handled life. I never like to take myself too seriously—life is painful enough as is,” Conan shares regarding the track.

In the official music video for “Never Ending Song,” Conan takes over a grocery store as he dances his way around the building alongside the grocery staff and fellow shoppers, bringing the environment to life as it seemed dull before he walked in. All of the fun ends abruptly as soon as the music ends, snapping everyone back to reality. According to Conan, the story behind the visual is an “example of what we all wish we could do when our favorite song comes on. You’re snapped into your own little world, where suddenly everything feels like a music video. Your walk falls into the beat, your outfit feels a little cooler— you just want to sing along. I’ve had so many moments in life where I’ve been at a grocery store, in school, anywhere in public and just desperately wanted to break into a full blown lip-sync dance break, but couldn’t.”

Check out the music video for “Never Ending Song” down below and be sure to save the track to your playlists, available now on music streaming platforms worldwide!