SB19 continues their journey to world domination and the next step in their plan? Their own company! The group’s beloved A’TIN have been aware of the self-formed company for a while now, but Pablo, Josh, Stell, Ken, and Justin took to a special YouTube livestream to officially unveil their biggest project yet – 1Z Entertainment. Pablo, whose real name is John Paulo Nase, was proudly revealed by the members to be the company’s CEO and shared the meaning behind why they decided to move in such an unprecedented direction. He shared, “this company was built and inspired by SB19’s key message ‘to get you in the zone and break the norm.’ We are taking the same guiding principles not only for SB19, but for future generations of artists, performers, and creatives – alike. In breaking norms, we see the new standard of Filipino artists unfold. To be able to achieve this, it is our mission at 1Z Entertainment to hone breakthrough artists who express their limitless creativity and passion through groundbreaking music, arts, and entertainment in an ecosystem that we call – the zone. Our foundation is anchored upon creativity, integrity, growth, innovation, and quality. We’ve put our hearts and minds into these core values as artists. And now, we’re breaking our own limits to take on the responsibility of pushing this movement – not only as SB19 – but as industry shakers, in general.”

SB19 celebrates their fifth year anniversary as a group on October 26th and of course, are looking forward to spending the entire month with their A’TIN! Aside from unveiling 1Z Entertainment in their livestream, they also announced their jam-packed schedule in October and through the end of the year, including the Asia leg of their PAGTATAG! world tour. A’TIN can look forward to a brand new podcast series by the members titled, “atin atin lang with SB19,” an upcoming episode of their famous “Show Break 5,” a week-long One Zone experience, and the highly-anticipated “One Zone: Half A Decade Celebration Fanmeet” taking place at the Araneta Coliseum.

Check out the full announcement video down below to get all of the details on this exciting chapter!

Congratulations SB19!