Upcoming two-day music festival and three-day convention, WE BRIDGE, is gearing up for their highly-anticipated return to the Michelob ULTRA Arena and Mandalay Bay Convention Center in Las Vegas. Artists joining in on the excitement and star-studded lineup have been announced to be NMIXX, KARD, TEAM BEBE, and ALL(H)OURS alongside the previously revealed DYNAMIC DUO, HWASA, JESSI, CRAVITY, AMPERS&ONE, and KISS OF LIFE. The 10 artists and groups will be taking over Vegas from April 26-28 not only for the concerts, but also to participate at the GRAMMY Museum artist Q&A panels, hi-touch events, and other fan engagements, ensuring an immersive and unforgettable experience for attendees.
Tickets for WE BRIDGE are now available on the official website for the event here.
ORIGINAL ARTICLE
WE BRIDGE To Return To Las Vegas In 2024 + Announces First Batch Of Artists Including HWASA, JESSI, Dynamic Duo And More
After a mega-successful run in 2023, WE BRIDGE is set to return to Las Vegas this year for their three-day convention and two-day music festival! The festival celebrating Asian entertainment and culture will be taking place at the Mandalay Bay Convention Center and Michelob ULTRA Arena at Mandalay Bay Resort and Casino once again from April 26 to April 28. The first batch of artists flying in have been announced and includes icons DYNAMIC DUO, HWASA, and JESSI, along with CRAVITY and recently debuted groups, KISS OF LIFE and AMPERS&ONE, who will both be making their U.S. debut on the WE BRIDGE stage for the 12,000-seat arena! More artists are to be announced over the next few days leading up to the ticket sales next week, with pre-sale starting on January 30th and public sales on February 1st.
Presented by premier global entertainment company, Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International, WE BRIDGE follows the success of 2023’s event by having returning fan-favorite activities and programs, including the GRAMMY Museum® Stage where artist engagements, hosted by Emily Mei, will be held throughout the three-day expo and open to all expo passholders. Highly-anticipated hi-touch events with the participating artists will follow each panel, and this opportunity will be accessible to all ticket holders of qualifying tiers. Another returning fan-favorite is the art gallery, partnering with pop culture curators and creators to showcase the work of some of Asia and Asian America’s finest visual artists and their work.
Alex Kang, CEO of Infinite Prospects Entertainment shares, “I’m honored to be bringing back a celebration of Asian culture to Las Vegas, one of the entertainment capitals in the world where we can introduce our favorite artists and new talent to American fans. Last year was our first humble beginning in bringing this kind of experience, and with the continued rise of Asian prominence in mainstream culture and entertainment, we are proud to bring more access to diverse global artists and brands for our community. With this awareness, WE BRIDGE Music Festival and Expo is coming back and will be bigger this year. We are happy to be teaming up with past partners, such as the GRAMMY Museum and MGM Resorts who helped make WE BRIDGE 2023 a huge success.” “We are proud to once again partner with Alex Kang and his team as WE BRIDGE returns to Mandalay Bay for a second consecutive year. We look forward to another successful event, providing guests with a one-of-a-kind entertainment option combining live music with immersive experience,” Chris Baldizan, MGM Resorts’ Executive Vice President of Entertainment states. Michael Sticka, the President and CEO of the GRAMMY Museum adds, “WE BRIDGE isn’t just an event; it’s a vibrant platform for cultural exchange and artistic expression, which aligns with the Museum’s mission and values. We look forward to our second year of collaboration and the opportunity to again showcase our renowned public programming alongside our unwavering commitment to diversity and heritage across communities and music’s many genres.”
With the continuous explosion of Asian influence on mainstream pop culture around the world and its tremendous impacts across music, film, art, and fashion, WE BRIDGE’s mission is to connect these various creative expressions and the artists and cultures that are fueling them within one epic experience. The result is a multi-sensory, live event that immerses attendees into a curated world that bridges what is now, new, and next in all aspects of Asian pop culture.
Reminder to mark your calendars for the WE BRIDGE ticket sales starting on January 30th for presales and February 1st for public sales. Tickets and more info are all available on the official WE BRIDGE website here.
Stay tuned to this space for more exciting updates!
