With the pandemic affecting the entire world, it’s been an incredibly tough and challenging time for us all over the past two years. Whether you or a loved one fought on the front lines, we want to extend a massive thank you for saving so many lives and being a true hero! To send some relief and smiles to our pandemic heroes, KCON and The Korea Tourism Organization are teaming up for the #DiscoverMyHero and #DiscoverKorea campaign where over the next few weeks, you’ll be able to nominate/tag your personal hero to win some amazing prizes! All it entails is an Instagram post detailing your story and tagging your hero as well as using the official hashtags #DiscoverMyHero and #DiscoverKorea. 50 stories/nominations will be selected where both the participant and the nominated hero will receive a specially created K-Beauty Kit valued at around $500! Three pairs of participants (participant and their nominated hero) will be invited to a studio in LA to receive a K-Beauty makeover, which will be documented on camera. This exciting campaign is open to all U.S. residents over 13 years old, with winners being notified by Instagram within five days of the campaign closing. Nominations are open until August 6th, 2021 and if you’re interested, you can check out the official website here for more info! Good luck and thank you to all of our pandemic heroes who carried us through these tough times!