The 2021 HYBE Briefing with the Community was held on November 4th with some major announcements! One of which, was the plan to utilize their own original stories, initiating business in which a new form of intellectual property would be own by the company. Not only would this expand artist-based content to include not only music, but also stories that can grow into various types of media formats. These ideas will come to life in collaboration with the HYBE artists themselves and released on many platforms. There will be four original stories that will be released as webtoons and web novels in 2022 and will include stories based on BTS, TXT and ENHYPEN.
BTS’s “7Fates: CHAKHO” is an urban fantasy story inspired by Joseon Dynasty’s tiger-hunting officers called chakhogapsa, set in a city in the near future. It follows seven young men bound by fate and after growing up together through a series of trials and tribulations, they must become a unified group of seven to unlock their destiny. “7Fates: CHAKHO” will be serialized on Naver Webtoon’s global platform starting on January 15, 2022.
ENHYPEN’s “DARK MOON” is a high school romance story about vampire boys who meet a mysterious girl with a secret. The young lives and friendship of the vampire boys, as well as the secrets that lie behind what is visible, will deviate from the usual high school romance genre and will follow the story of confrontation, confusion, and chemistry between the group of vampires, a pack of werewolves, and the mysterious girl. “DARK MOON” is divided into several series, with the first being “DARK MOON: The Blood Altar.” ENHYPEN’s “DARK MOON” will be serialized on Naver Webtoon’s global platform starting on January 16, 2022.
TXT’s “THE STAR SEEKERS” is a fantasy tale about K-pop idols who live in a world where magic is part of everyday reality. The group awakens one day to discover they possess dormant magical abilities. The tale features imaginary creatures, magic, and a look at the world of entertainment from a different perspective. TXT’s “THE STAR SEEKERS” will be serialized on Naver Webtoon’s global platform starting on January 17, 2022.