P-Pop girl group, KAIA, recently made their comeback with latest single, “YOU DID IT,” which was officially released on April 12th. The accompanying music video for the track was dropped on May 16th and the visual is absolutely stunning! Showcasing a whole new side to the group as they tap into a darker yet tantalizing concept and sound, the music video and song proves the growth KAIA has gone through over the years to get to where they are now.

The music video, produced by BLACK STAR ENTERTAINMENT and 79TH FILM PRODUCTION and directed by Raymond Fabian, starts off with the infamous KAIA dragonfly logo as it fades into a shot of Angela, Charice, Alexa, Charlotte, and Sophia amongst greenery and stunning in their purple ensembles. From a jungle vibe, we then see the members at the fore of a desert backdrop and donning brown and beige outfits as they show off their synchronized dance moves and evidently strong vocal abilities.

“YOU DID IT” was first introduced to the public at their sold-out solo concert back in December 2023 and then again during their 2nd anniversary fan concert, KAIAVERSITY, this past April 2024. The song, written by fellow P-Pop idol, J.O., as well as the members of KAIA, was also a collaboration between Michael James Down, Oh-won Lee (Real Bros), Primoz Poglajen, and Will Taylor. Check out the music video and concept photos for “YOU DID IT” down below! The track is now available on all music streaming platforms worldwide.