Major news and moves are being made in favor of K-Pop and Asian entertainment/culture! Presented by premier global entertainment company, Infinite Prospects Entertainment (IPE) with the support of MGM Resorts, “We Bridge” is all set to take over Las Vegas for a three-day cultural expo and two-day music festival celebrating Asian entertainment and culture. The event will be taking place at the famed Mandalay Bay Convention Center and Michelob ULTRA Arena at Mandalay Bay Resort and Casino from April 21-23 and will include highly-anticipated performances from K-Pop acts: BE’O, fromis_9, ONEUS, CIX, Dreamcatcher, VIVIZ, KANG DANIEL, and ENHYPEN, the K-Pop mega group who will headline the Saturday night show for the 12k-seat arena.

According to the event’s official press release, “We Bridge’s mission is to connect these various creative expressions [music, film, art, and fashion] within one experience and celebrate the various Asian artists and cultures that are fueling them.” It can also be noted that The GRAMMY Museum^® will have its own stage over the course of the three days on the expo floor which will consist of special performances, Q&A panels, Hi-touch events with the artists that will follow each panel (accessible to all ticket holders of qualifying tiers), and more programming that will be announced at a later date.

“I’m honored to be bringing a celebration of Asian culture to Las Vegas, one of the most culturally blended cities and entertainment capitals in the world,” said Alex Kang, CEO of Infinite Prospects Entertainment. “With the rise in Asian entertainment into mainstream prominence, we wanted to bring more awareness and access to artists, talent, and brands within our community. We are excited to have K-pop at the forefront of We Bridge’s music showcase this year, as the industry’s impact and popularity continue to grow. We see this as our humble beginning and have a vision of building an even bigger stage that is widely representative of all Asian talent.” Chris Baldizan, MGM Resorts’ Executive Vice President of Entertainment, said, “K-Pop has quickly become a global phenomenon which Las Vegas experienced first-hand last year with BTS’ incredible sold-out concerts. The We Bridge event gives us another opportunity to partner with Alex Kang and his team to deliver multi-cultural experiences of music, media, art and fashion to the destination.” “The GRAMMY Museum is thrilled to partner with We Bridge on its inaugural festival,” said Michael Sticka, President/CEO of the GRAMMY Museum. “Our Mission includes paying tribute to our collective musical heritage, while also celebrating the dynamic connection in people’s diverse backgrounds and music’s many genres. We look forward to celebrating Asian entertainment and culture by bringing our renowned public programming to the We Bridge stage.”

We Bridge is no doubt an event that many are looking forward to! Follow We Bridge on Twitter and Instagram, and visit the official website for more info.